Graphic Novels and Apps

Totally unrelated to each other, I wanted to note that I am working my way through a reader's advisory book and discovered a mobile app creator for non-fiction interactive books.

GN Scavenger Hunt
The reader's advisory book is Read On-- Graphic Novels: Reading Lists for Every Taste by Abby Alpert. I'm having fun identifying books that we don't have in my current institution's collection (hey, the selector said I could make a list!) and books that I want to read (sometimes these lists correspond, sometimes they don't). The fun thing about this is the process:

1. I read an entry and identify a title that I think should be in the collection like Chuckling Whatsit
2. then I check the catalog to see if we have or ever had it
3. I go to our vendor (bibz) and look to see if they have it, 
• if they do, I add it to the recommend list, 
• if they don't, I look to see if Amazon has it or if it is available as an ebook in Overdrive

It's like a scavenger hunt. Sometimes the graphic novels in the reader's advisory book are out of print, such as True Story, Swear to God by Tom Beland and I have to track down used copies. (For myself, b/c my system doesn't buy from anyone other than our one vendor and before you get all up in arms, many library systems do it that way b/c they just don't have the man power to catalog and sticker everything. It's a trade off. I.L.L. it, if you want it.) This is the fun part of learning a collection and assisting in collection development, well, I guess if you really like the genre you are researching.

Book App
While reading the Dec 16, 2013 edition of Publisher's Weekly I came across the article "Mobifusion: Making Apps Make Money" [article not available online from what I can tell]. The company builds book apps for various publishers, kinda like my favorite app developer for children Loud Crow Interactive, only this one is for adults. I'd love to get more info on what tech they can support. It is just an interactive book, like search, bookmark, highlight, or can it do more, like if they have a cookbook, can I build menus and add up ingredients? I'm excited about this, but I'm wondering also what are the costs and are they on the scale that only established publishers will want to purchase their services?